The 19th Asian Games in Hangzhou comes close to a thrilling finish after 14 days of exciting performances by the Indian contingent. The aspiration which started with one of the grandest campaigns in the history of Asian Games in India, Sony Sports Network’s campaign – ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ has truly become a reality with ‘Iss Baar Sau Paar, Ho Gaya’ after India breached the 100 medals mark for the first time in the history of the games.
‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ was launched by Sony Sports Network with the clear objective of bringing the nation together and recognizing the power of collective ambition, urging the heroes of Indian sports to cross the 100-medal mark, a milestone which has never been achieved by India at the Asian Games. At the beginning of the Asian Games, what seemed to be a rather aspirational target of crossing the 100-medal mark has finally turned into a reality owing to the Indian contingent’s unwavering determination to excel at the prestigious multi-sport event. Sony Sports Network’s war-cry ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ aimed to galvanize the whole nation for a singular purpose – a united India, cheering in unison, and inspiring its athletes to unprecedented heights to enable them to transcend past records and push boundaries. And the Indian contingent has gone on to hmake history with their outstanding performance across various disciplines and crossed the dream number at the 19th Asian Games.