Mumbai, 12 March, 2025: After a path-breaking inaugural season that transformed India’s
motorsports landscape, the Indian Supercross Racing League (ISRL) is delighted to have the
Bollywood superstar Salman Khan on board as its official Brand Ambassador. With his larger
than-life image and mass popularity, Salman Khan’s endorsement of ISRL represents a game
changer, taking the league into a new age of mainstream sports entertainment. With his high
octane passion and connect with audiences from all generations, Salman Khan’s presence will
boost ISRL’s reach, ensuring Supercross becomes a household name in India.
With this tie-up Salman Khan enters the realm of motorsport endorsements, leveraging his huge
pan-India popularity to ISRL’s high-octane racing action. This partnership seamlessly blends with
Salman’s unparalleled fan base from urban hubs to rural hinterlands with ISRL’s adrenaline-fueled
spectacle, creating unprecedented visibility for the sport. More than just a thrilling racing league,
ISRL Season 2 promises to be a complete family entertainment experience, with Salman Khan
at the forefront, making the sport more accessible and engaging for fans of all ages. With his
interest in motorcycles, fitness, and action sports, Salman is the epitome of the dynamic vigor
and adventurous attitude that characterize Supercross racing and the ideal ambassador to lead
the league’s growth to new heights.
Expressing his enthusiasm about the collaboration, Salman Khan said: “I am very
excited to be a part of something I am truly passionate about—motorcycles and motorsports.
What ISRL is building is truly revolutionary with a long-term vision. The league has immense
entertainment value and captures the spirit of igniting passion, showcasing skill, and creating
heroes who will inspire the next generation. Together, we’re set to make Supercross a household
name in India and elevate our riders to the global stage.”
Veer Patel, Managing Director, ISRL, said: “Welcoming Salman Khan to the ISRL family is a
landmark moment for motorsports in India. As motorsports continue to gain worldwide traction,
the Indian Supercross Racing League (ISRL) has firmly placed India on the global motorsports
map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled
heights. With his presence at the races, active participation, and guidance, we are spearheading
a motorsport revolution that will inspire generations of Indian riders and position India as a
premier global Supercross destination.”
Vikram Tanwar, Co-founder of UBT (Talent management company of Salman Khan)
said ‘We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked
riders showcasing incredible talent. We structured this association to help elevate the league to
new heights and for it to flourish in India. Salman Khan’s immense appeal across diverse
demographics will be instrumental in introducing the electrifying world of Supercross to
millions of new fans.
Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with
ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between
Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep
connection with fans across the country will drive brands across India to be a part of this high
adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in
India. We will write the next chapter of Supercross, making every Indian proud on the global
stage.”
ISRL’s inaugural season set new benchmarks for motorsport events in India with a
physical attendance of over 30,000 and a viewership of 11.5Mn in just 3 days of
broadcast, establishing a new global record for a Supercross event.
The competition featured 48 of the world’s finest riders, including international legends Jordie
Tixier, Matt Moss, and Anthony Raynard, competing across multiple categories. Team BigRock
Motorsports, led by India’s Dakar pioneer CS Santosh, emerged as champions, setting a high
standard for competition. The first season successfully demonstrated India’s appetite for world
class Supercross action and laid a strong foundation for the sport’s growth.
About the Promoters
Team Supercross India (SXI), the parent company of Indian Supercross Racing
League, is at the helm of a groundbreaking initiative led by former international
racers, Veer Patel (a two-time national SX Champion), Eeshan Lokhande and Aashwin
Lokhande. Drawing upon their extensive personal experience and unwavering passion for the
sport, they have meticulously conceptualized, identified crucial gaps, and delivered a League that
is set to redefine Supercross racing on a global scale. With their deep understanding of the sport
and relentless pursuit of excellence, they are paving the way for a new era of Supercross that will
captivate audiences worldwide.